sona
Economy explorer
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Bear
Base
Bull
Assumptions & sources
1The season
2The money
3Scenarios
·Details
An illustrative season. Change the inputs to test the assumptions.
Season contribution$246,208
Base case · Before payroll, customer acquisition, legal costs, and tax
The season

What would this season leave Sona?

Start with avatar sales, then adjust clothing sales, fees, and rewards. The results show what remains for Sona, what publishers receive, and how many earned boxes the reward budget could fund.
Set the assumptions
Avatars minted20,000 at $9
How many mint at the flat $9 during the open window. Each mint brings receipts and adds welcome-box and gas costs.
Publisher clothing sales$120,000
Direct purchases of publisher pieces. Paid boxes are their own line below.
Paid boxes per member4 · $222,514
Paid boxes each member buys in the season, across the tier mix at $2.78 on average. Each pull pays its publisher the box rate ($1.21 a box); Sona keeps the rest.
Checkout allowance1%
Share of primary sales set aside for costs Sona absorbs and refunds. Sponsored gas is counted separately.
Rewards share of mint surplus10%
Share of eligible mint surplus added to the reward budget. The clothing share and the resale fee are set on the Loop tab.
+ More cost assumptions
Sona
$246,208
Left after modeled costs
Receipts before modeled costs$466,829
Share of receipts from mints38%
Paid boxes80,000 sold · $123,195 after the box rate
Reward budget$27,558 · $8,223 mint, $16,335 clothing, $3,000 fee
Publishers
$257,612
Payments from users and Sona
From user purchases$83,160
From welcome boxes and rewards$77,358
From paid boxes, at the box rate$97,094
Resale sharenone
Rewards and resale
47,119
Standard earned boxes the budget could fund
Funding capacity only. Enough clothing must also be reserved to fill these boxes.
Seller proceeds$57,000
Catalogue combinations per avatar225×
Effect on retentionNot measured
From sales to season contribution
$178,200
Net mint receipts
$35,640
Clothing share
$29,700
Net Basics receipts
$220,289
Net paid boxes
−$49,800
Welcome boxes
−$97,094
Box rate to publishers
−$27,558
Rewards
−$6,000
Sponsored gas
−$40,170
Art & infrastructure
$246,208
Contribution
The takeaway
These inputs leave $246,208 after the costs shown here. Mints provide 38% of retained receipts. The reward budget is $27,558: $8,223 from mint surplus, $16,335 from clothing receipts, $3,000 from the resale fee. Raising any share funds more boxes and leaves less for Sona; the model does not estimate whether rewards lead to more activity or purchases.
+ What counts as eligible surplus